Notes for founders in email.
- Pitch forms and intro-only firms: send your deck the way they ask
- Cold emailing investors who fit: let the problem get talked about first
- The first email to an investor: four parts, nothing else
- Follow up with investors on what they read, not on a schedule
- Cold investor email reply rates: why nobody has a reliable number
- Put your first slides in the email, not behind a link
- Investor email subject lines that say what you do